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e-borghi travel 8, Taste and villages: Crai, in the heart of Italy

You might have watched on TV from time to time the animation movie that shows an amazing journey through the tastes and the traditions of Italy. A lorry gets along all the roads of this beautiful country, it passes by the gentle hills of Emilia where the hey bales are like the birds’ nests, it runs along the roads in Piedmont spread with the “crumiri” biscuits and the “gianduiotti” with the wheels made of nuts. Then there are the historical centres where you can breathe history and the true tastes. «Quality is an ever-ending journey» Mario La Viola, the marketing, format, network and Crai development Manager explains when he talks about the advertising campaign of this historical distribution group. So the lorry continues on its journey along the peninsula, it never stops because the research for quality never stops and it’s renewed every day thanks to the commitment of people who work for Crai who can select the best products, discover the traditions, the regional recipes by putting all their passion and their heart in all the activities they carry out.
TAGS :
  • #casacrai.it
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  • #craiwebseries
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  • #mariolaviola
  • #qualityproducts
  • #typicalcomedian

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